Adware is considered to be any computer software that will display, download, or automatically play advertisements on your computer while the parent application is being used. Some adware is designed to violate your privacy and acts as a benign form of Spyware and is considered privacy-invasive. Many variants of Adware can also bog down your computer with the number of advertisements and increased bandwidth usage if they are designed to display contextual advertisements on your computer as well as work in conjunction with other computer malware to negatively impact your computer.
Adware is typically bundled with other software that you want to use. Developers that include adware with their applications use it as a means to help make additional money on the cost of making the software and many say it allows them to reduce the cost of their product. Many users see adware as an uninvited interruption or distraction from their computer work. This is even after a lot of adware embedded applications include in their End-User License Agreement a statement to the effect that the user agrees to the installation and display of advertisements with the software product.
Adverse Effects of Removing Adware
Before you start removing all adware on your computer, you need to take a look at what application is the culprit for the ads. If it is a free, or low cost version of you favorite program, putting up with the Ads may be the “cost of war” for using the reduced cost version of the product. Conducting a basic search on Malware Dictionary or Google to see if the Adware is listed as a rogue program or not. If it is benign, you may find it more useful to keep using the shareware with the Ads than to lose the program altogether. Many bundled applications will cease to work if you remove their Adware component. Good adware will also typically let you remove it through the “Add/Remove Programs” feature in Microsoft Windows.
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